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The most impactful thing I’ve learned since starting my business has been that in order to GROW, I have to INVEST. ⠀
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More often than not, we find it reasonable to spend money to invest in ourselves. ⠀
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Yet we are often hesitant to spend mone

Walk a mile in their shoes...

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The quickest way to get customers is to put yourself in their position. Don’t overcomplicate it. Simply think about what you would want if you were them:

🔹Think about how you want to be treated as a

Don’t things always look easier in list form?

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Don’t overcomplicate your social media…or, your copy!

🔹 Lists are great for making your content scannable
🔹They are also great for creating contrast and emphasizing a po

You should always start at the beginning, right?

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Not necessarily.

One of the best ways to write effective copy (and overcome writer’s block) is to use reverse engineering.

Sounds scary. But, it’s not.

All it means is sta

Are you making this super common mistake?

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So many businesses start their marketing strategy by “picking a platform” to focus on.

While, I agree it is great to pick 1-2 platform to focus on, that is one of the last steps in y

“But, what if I don't really know who my ideal client is?”

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💥 Unpopular opinion time 💥

EVERYONE tells you that you need to pick an ideal client before you do virtually anything else in your business. While this is good in t

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